FOR IMMEDIATE RELEASE
We Are Innovation Establishes a New Partnership with the Clear Conscience Initiative
Berlin, Germany (November 7, 2024) — The We Are Innovation global network is increasing its presence in Europe, this time by partnering up with the Clear Conscience initiative.
Clear Conscience is an online business finder that evaluates brands for their ethical practices, helping consumers make ethical decisions while shopping. It assesses each brand’s commitment to ethics across various areas like labor rights and environmental sustainability, offering a special focus on the brands’ positioning and actions regarding the war in Ukraine. Such an idea accompanies consumer trends, as a NielsenIQ survey from 2023 showed that nearly half of global consumers are actively purchasing based on environmental, social, and governance (ESG) factors, especially in Western Europe.
Furthermore, given the current geopolitical and economic landscape of Europe, this partnership is a very important milestone for WAI. The full-scale Russian invasion of Ukraine in 2022 makes a strong influence on European politics, economics, and society, and concrete solutions for the Ukrainian people are yet to be seen. Empowering Ukrainian individuals and finding ways to protect their rights and freedoms stands as one of the greatest priorities of the moment. The Standard Eurobarometer of Spring 2024 demonstrated continuous support for Ukraine by EU citizens, with 87 percent of the Europeans being in favor of providing humanitarian support to the country and 72 percent supporting sanctions on the Russian government and products.
Felix Hosse, the CEO of Clear Conscience, shares the objectives behind the project and the partnership with We Are Innovation, “Our solution empowers consumers to avoid unethical firms and make their voices heard by companies. It is a bottom-up free-market solution to the big issues of our time, combatting authoritarianism and human rights abuse. In our work we rely on solid data coming from our network of civil society organizations. Joining WAI helps us connect with freedom-loving organizations around the world and lets us feel at home in a network where our ideal of innovation for achieving more liberty around the world is shared.”
WAI’s Chief Operations Officer, Tetiana Rak, is also excited about this collaboration, “Consumer choices must be conscious. We are not only talking about materials, sustainability, testing, or production methods. Today, it is also about ethical choices in the context of geopolitical situations. Clear Conscience is doing a great job in using technology to give more information to customers that will help them make more grounded choices. This is a great example of how innovations can help consumers stay more responsible.”
We Are Innovation appreciates the efforts Clear Conscience has been making to promote ethical shopping and raise awareness of the Ukrainian situation through innovation and technology and believes this partnership can have a positive impact in advancing and protecting human rights.
ENDS
ABOUT CLEAR CONSCIENCE
Clear Conscience is an online toolkit helping customers make ethical choices by highlighting companies’ political stances, focusing on those doing business in Russia, and promoting alternatives to reduce Russian tax revenue. You can learn more about Clear Conscience at https://www.clearconscience.io/.
ABOUT WE ARE INNOVATION
We Are Innovation is a dynamic network of individuals and institutions who deeply believe in innovation’s power to drive progress and solve the world’s most pressing problems. With over 45 think-tanks, foundations, and NGOs based worldwide, We Are Innovation represents the diverse voices of a global civil society committed to advancing human creativity, adopting new technologies, and promoting innovative solutions. Through our collaborative approach and cutting-edge expertise, we are driving global transformative change. To learn more about our work, visit us at https://weareinnovation.global/.
