FOR IMMEDIATE RELEASE
Exclusive Screening Unveils the Remarkable Tale of How Sweden Quit Smoking
November 16, 2023 (London, UK) — On November 15, 2023, We Are Innovation hosted the avant-première of the documentary “How Sweden Quit Smoking.” This exclusive event took place at RSA House in London, UK. In addition to the screening of the documentary, attendees had the opportunity to enjoy an expert panel dialogue, savour a delicious dinner, and network with the public health experts, advocates, activists, and think-tankers from all over the world.
Directed by the gifted Polish filmmaker Tomasz Agencki, “How Sweden Quit Smoking” delves deep into Sweden’s extraordinary journey towards becoming a smoke-free country. The documentary shines a light on the personal determination, innovation, and human creativity that propelled the Swedish people to achieve a milestone unmatched in contemporary times. This inspiring film combines the unique perspectives of scholars, medical doctors, innovators, and activists, presenting a diverse range of voices that even echo the expressions of artists. Through compelling storytelling, “How Sweden Quit Smoking” unveils the intricate interplay of science, politics, history, and personal responsibility at the heart of this transformative journey.
“We are incredibly thrilled to bring this important documentary to a wide audience,” says We Are Innovation’s CEO, Federico Fernandez. “Sweden’s smoke-free journey beautifully embodies innovation that solves problems and benefits society. By providing smokers safer alternatives, their model is making smoking obsolete and freeing human potential previously hindered by tobacco-related disease and death. We hope the Swedish experience catalyzes similar life-saving innovations worldwide.”
Director Tomasz Agencki adds, “This film gives deserved recognition to the unsung heroes – the unrecognized innovators who take action to make our world healthier. Sweden’s remarkable smoke-free transformation was driven by cooperative creativity, personal initiative, and a shared spirit of progress. My hope is that this film will inspire viewers to create positive change in their own communities.”
More than 100 international stakeholders met at the Royal Society of Arts, creating a truly diverse and inclusive gathering. One of the highlights of the evening was an engaging panel discussion featuring esteemed experts such as Suely Castro from Knowledge Action Change (KAC), Martin Cullip from Taxpayers Alliance Consumer Centre, and Delon Human from Health Diplomats. Guiding the conversation was moderated by Federico N.Fernandez, adding insights to the discussion.
ENDS
ABOUT WE ARE INNOVATION
We Are Innovation is a dynamic network of individuals and institutions who fervently believe in the power of innovation to drive progress and solve the world’s most pressing problems. With a global presence encompassing over 30 think tanks, foundations, and NGOs, We Are Innovation represents the diverse voices of a global civil society committed to advancing human creativity, embracing new technologies, and promoting innovative solutions. Through our collaborative approach and cutting-edge expertise, we are spearheading transformative change on a global scale. To learn more about our work, visit us at https://weareinnovation.global/.
