FOR IMMEDIATE RELEASE
Exclusive Avant-première Reveals the Secrets Behind the Swedish Smoke-Free Miracle
Madrid, Spain (February 14, 2024) – Somos Innovación is pleased to announce the avant-première of the documentary “How Sweden Stopped Smoking” by award-winning Polish director Tomasz Agencki. The screening will take place on February 27th at Espacio Balboa in Madrid and will include a panel discussion with leading experts in health and activism.
This extraordinary documentary delves into the fascinating story of how Sweden became a smoke-free nation, an unprecedented feat in modern times. Through interviews with scientists, doctors, innovators and artists, Agencki spins a captivating tale that examines the complex interplay of science, politics, history and personal will behind this “Swedish miracle.”
“We are excited to share this inspiring story about the courage and creativity that made a healthier future possible for Swedes,” says Federico N. Fernandez, CEO of Somos Innovación. “We believe the lessons from Sweden’s journey can guide other nations to achieve the same progress.”
Following the screening, a distinguished panel of experts comprised of Dr. Fernando Fernández Bueno, oncologic surgeon and prominent anti-smoking opinion leader; Dr. Josep María Ramón Torrell, head of the Tobacco Treatment Unit at Bellvitge Hospital and professor of medicine; Julio Ruades, popular Youtuber and spokesperson for the Spanish Association of Personal Vaporizer Users; Federico N. Fernandez, CEO of Somos Innovación; and moderated by Dr. Carmen Escrig, coordinator of the Spanish Medical Platform for Tobacco Harm Reduction; will share unique perspectives and discuss key lessons that inspire other nations to follow Sweden’s example in the fight against smoking.
Space is limited. Reserve your free ticket on Eventbrite: https://bit.ly/SueciaLibreDeHumo. This avant-première is in-person only, it will not be streamed.
ENDS
ABOUT WE ARE INNOVATION
We Are Innovation is a dynamic network of individuals and institutions who deeply believe in innovation’s power to drive progress and solve the world’s most pressing problems. With over 40 think tanks, foundations, and NGOs based worldwide, We Are Innovation represents the diverse voices of a global civil society committed to advancing human creativity, adopting new technologies, and promoting innovative solutions. Through our collaborative approach and cutting-edge expertise, we are driving global transformative change. To learn more about our work, visit us at https://weareinnovation.global/.
