The contemporary philosopher Byung-Chul Han expresses in his book “Non things:”
“Experiencing means, abstractly formulated, consuming information. Today we want to experience more than to possess, to be more than to have. Experiencing is a way of being. […] The old maxim The more I am the more I have the more I am’ no longer applies. The new maxim of experiencing is: The more I experience, the more I am.”
At a time when information abounds and experiences are what people crave, tourism is looking to rise to the occasion. After almost two years of not seeing airplanes in the sky. Of not hearing the sound of travelers. Of not feeling fullness contemplating with attention some landscape.
Coming out of confinement, we have decided that the way to recover all these experiences will be completely different. As if the pandemic were an excuse to consider how we travel, to connect with the destination we are visiting and all those who are part of it.
“Slow Travel” seeks to travel slower, unhurriedly, enjoying the experience more than the destination itself. Its travelers flee from the masses, seeking to connect with the locals and understand more about their culture, traditions, history, and gastronomy. They are involved in experiences that generate bonds having genuine, spontaneous exchange.
Rather than simply looking for a place to rest, travelers are looking for authentic and meaningful experiences that allow them to experience the destination they are visiting more profoundly.
One of Argentina’s most notable tourism trends today is the search for contact with nature and rural environments. With several destinations suitable to provide these experiences, such as Patagonia, the Puna, or the Iguazú Falls, travelers can surround themselves with nature and enjoy outdoor activities such as hiking, biking, bird watching, and the practice of adventure sports.
Another significant trend is the interest in cultural experiences. Tourists want to know and learn more about the culture and history of the country, not only through a guide showing them around but by interacting directly with local communities and learning about their customs and traditions.
Sustainable tourism is also a growing trend in Argentina. Tourists are looking for accommodations and activities that have a minimal impact on the environment and local communities. More and more options exist for eco-friendly accommodations, such as cabins and LEED-certified hotels that use renewable energy and sustainable practices. In addition, some tours and activities promote environmental conservation and respect for local culture and communities.
Tourism in Argentina is evolving to adapt to travelers seeking authentic and meaningful experiences in contact with nature, culture, and sustainability. The COVID-19 pandemic has accelerated these trends and has led to a re-evaluation of the way people travel and connect with the destinations they visit. The new maxim of experimentation is present in tourism, and Argentina is no stranger to this trend.
* Camila García Carou has a degree in Tourism Management and is an Associate Researcher at Fundación Internacional Bases.
Source: We Are Innovation
